Όπως μερικοί γνωρίζετε διαμένω μόνιμα στο Λονδίνο. Πριν αποφασίσω ποια ομάδα θα υποστηρίζω, ήθελα να επισκεφτώ από μία φορά το γήπεδο όλων, να δω από κοντά κάποιον αγώνα τους και την ατμόσφαιρα που δημιουργούν οι φίλαθλοί τους. Για να μπορέσει όμως κάποιος να αγοράσει εισιτήρια της ομάδας ηλεκτρονικά, είναι υποχρεωτικό να δώσει τα στοιχεία του και με τον τρόπο αυτό γίνεται απλό μέλος της ομάδας. Εγώ λοιπόν έγινα μέλος όλων των ομάδων του Λονδίνου που με ενδιαφέρουν (Arsenal, Chelsea, Tottenham, Fulham, QPR, West Ham, Millwall). Οπότε λαμβάνω πλέον συχνά email, με τα νέα τους. Η κάθε μία ακολουθεί διαφορετική πολιτική προσέγγισης με τον "πελάτη".
Το σημερινό άρθρο αφορά μια από τις μεθόδους που ακολουθεί η West Ham United, προς όλα τα εγγεγραμμένα απλά μέλη της. Μου φάνηκε ενδιαφέρουσα και τη μοιράζομαι μαζί σας... Αν η ΠΑΕ ΑΡΗΣ ενδιαφέρεται για τη συγκεκριμένη ιδέα μπορεί να την υιοθετήσει, δεν χρειάζεται να πληρώσει ούτε δικαιώματα, ούτε έχει κόστος. Ένα απλό ομαδικό email είναι, που όμως ενδιαφέρει και πωρώνει τον φίλαθλο - οπαδό.
Το συγκεκριμένο email είναι το μήνυμα που στέλνει ο προπονητής της ομάδας (στη συγκεκριμένη περίπτωση ο Sam Allardyce), στους οπαδούς. Το συγκεκριμένο το έλαβα μετά από τον αγώνα και τη νίκη της West Ham με αντίπαλο την Coventry City (1-0), για την Championship.
Θα ακολουθήσουν και άλλα σχετικά άρθρα, αν σας ενδιαφέρουν... Θα χαρώ πολύ αν κάποιο από αυτά το ακολουθήσει η ΠΑΕ μας...
Το σημερινό άρθρο αφορά μια από τις μεθόδους που ακολουθεί η West Ham United, προς όλα τα εγγεγραμμένα απλά μέλη της. Μου φάνηκε ενδιαφέρουσα και τη μοιράζομαι μαζί σας... Αν η ΠΑΕ ΑΡΗΣ ενδιαφέρεται για τη συγκεκριμένη ιδέα μπορεί να την υιοθετήσει, δεν χρειάζεται να πληρώσει ούτε δικαιώματα, ούτε έχει κόστος. Ένα απλό ομαδικό email είναι, που όμως ενδιαφέρει και πωρώνει τον φίλαθλο - οπαδό.
Dear John
Monday’s win against Coventry City was a really good performance from start to finish but it was a shame that we could not get more goals than the one we did.
It looked for a long time that we might be frustrated again. Everything we seemed to try was blocked or saved by the goalkeeper - time after time and wave after wave of pressure and chances. A blatant penalty on Mark Noble was missed as well.
After all that, we finally got what we deserved thanks to Kevin Nolan again. That is what we bought him for and he is up with the leading goalscorers this year.
We needed to break down the opposition, they were stubborn and we were not getting the rub of the green but he popped up in the right area at the right time. He ghosted in and headed it in the back of the net. It was one-nil and deservedly so.
Everyone rushed in after the game and to hear our rivals have slipped up and we have gained three points on them makes it that little bit sweeter.
We had a full house and it was great to send everyone home happy. It was also a big game to win because we don't play in the league next weekend because of the FA Cup.
It made up for the Derby game on Saturday when a mad first ten minutes cost us the 2-1 defeat, although we came back really well and made enough chances to get a point.
The little concern in the last two games is not finishing our chances when they come along. We have only scored one goal in each of the games and we need to get back to the twos and threes we were doing at the start of the season.
At the back, James Tomkins has done very well and you have to give Winston Reid a huge amount of credit. He hasn't kicked a ball for eight or nine weeks, he has two days of training and plays two 90 minutes in 48 hours. That is a massive reason why we are looking stronger at the back.
Click here to get your Nottingham Forest ticket now!
I am delighted to have Gary O’Neil back after his hour at Derby. It has been a long haul for him. Everyone was saying it could be 12 months before he played again so it looks like he is ahead from that point of view.
I didn't want to play him longer than the hour we did because it would have been a massive effort for him to do that. He is a fit lad and will feel much better about himself now. There doesn't appear to be any problems with the ankle.
In an ideal world, I will bring in two new players this month – a forward and a defender - because we only have five subs and we have to rotate the squad. Two quality players would be great. Maybe we will go for a wide player as well.
We have already started the process of bidding but without any success at the moment, either permanent or loan deals. The co-owners Mr Sullivan and Mr Gold have pressed the button on a lot of potential deals already.
I can't be more pleased with the way they have supported me. More goals is what we are after but we haven't managed to clinch one yet.
I am optimistic for 2012. My hope is we can get the players in the squad fit and have a full squad to choose from. That would give me the opportunity to pick the best eleven for each game rather than just who is available.
It looked for a long time that we might be frustrated again. Everything we seemed to try was blocked or saved by the goalkeeper - time after time and wave after wave of pressure and chances. A blatant penalty on Mark Noble was missed as well.
After all that, we finally got what we deserved thanks to Kevin Nolan again. That is what we bought him for and he is up with the leading goalscorers this year.
We needed to break down the opposition, they were stubborn and we were not getting the rub of the green but he popped up in the right area at the right time. He ghosted in and headed it in the back of the net. It was one-nil and deservedly so.
Everyone rushed in after the game and to hear our rivals have slipped up and we have gained three points on them makes it that little bit sweeter.
We had a full house and it was great to send everyone home happy. It was also a big game to win because we don't play in the league next weekend because of the FA Cup.
It made up for the Derby game on Saturday when a mad first ten minutes cost us the 2-1 defeat, although we came back really well and made enough chances to get a point.
The little concern in the last two games is not finishing our chances when they come along. We have only scored one goal in each of the games and we need to get back to the twos and threes we were doing at the start of the season.
At the back, James Tomkins has done very well and you have to give Winston Reid a huge amount of credit. He hasn't kicked a ball for eight or nine weeks, he has two days of training and plays two 90 minutes in 48 hours. That is a massive reason why we are looking stronger at the back.
Click here to get your Nottingham Forest ticket now!
I am delighted to have Gary O’Neil back after his hour at Derby. It has been a long haul for him. Everyone was saying it could be 12 months before he played again so it looks like he is ahead from that point of view.
I didn't want to play him longer than the hour we did because it would have been a massive effort for him to do that. He is a fit lad and will feel much better about himself now. There doesn't appear to be any problems with the ankle.
In an ideal world, I will bring in two new players this month – a forward and a defender - because we only have five subs and we have to rotate the squad. Two quality players would be great. Maybe we will go for a wide player as well.
We have already started the process of bidding but without any success at the moment, either permanent or loan deals. The co-owners Mr Sullivan and Mr Gold have pressed the button on a lot of potential deals already.
I can't be more pleased with the way they have supported me. More goals is what we are after but we haven't managed to clinch one yet.
I am optimistic for 2012. My hope is we can get the players in the squad fit and have a full squad to choose from. That would give me the opportunity to pick the best eleven for each game rather than just who is available.
Come on you Irons!
Big Sam
Θα ακολουθήσουν και άλλα σχετικά άρθρα, αν σας ενδιαφέρουν... Θα χαρώ πολύ αν κάποιο από αυτά το ακολουθήσει η ΠΑΕ μας...
4 σχόλια:
Ναι αν μου έστελνε ένα τέτοιο mail o Πρόμπιερζ θα με συγκινούσε πολύ τι να σου πω...
Όντως Red, έχεις δίκιο σε αυτό. Το θέμα είναι και ποιος θα στέλνει αυτό το email. Αν το στέλνει ο Μπάμπης Τεννές, τότε γ@... τα! Αν το έστελνε όμως ο Κούπερ κάτι δε θα σήμαινε???
Πολύ ωραίο το παράδειγμα...
Ένας τρόπος, με τον οποίο, η ομάδα κάνει τον οπαδό να αισθανθεί ότι είναι σημαντικός για την ομάδα, αφού έρχεται σε επαφή μαζί του.
Γράψε κι' άλλα τετοια παραδείγματα Βαρδάρη... Είναι πολύ χρήσιμα, για όσους ασχολούνται, να γνωρίζουν πως σκεφτονται και πως ενεργούν, εκεί..
Γράψε κι αλλα παραδειγματα κι' από άλλες ομάδες του Λονδίνου, αν θέλεις..
Είσαι πολύ τυχερός που βρίσκεσαι εκεί..Όσων αφορά το αθλητικό-ποδοσφαιρικό κομμάτι, τουλάχιστον...
Να είσαι καλά Jim. Ναι θα ετοιμάσω και άλλα σχετικά post... Το συγκεκριμένο παράδειγμα δεν είναι κάτι ιδιαίτερο. Είναι ένα απλό newsletter που φεύγει προς όλη τη βάση με το "πελατολόγιο". Αλλά είναι ωραίο ρε συ να διαβάζεις το μήνυμα του προπονητή σου. Κέρδισαν και δεν είναι ευχαριστημένος, παρόλο που έκανε πολλές ευκαιρίες η ομάδα τους, που όντως έτσι ήταν, γιατί ήμουν στο ματς και το είδα από κοντά.
Το συγκεκριμένο παράδειγμα στέκει βέβαια αν έχεις κάποιον σοβαρό προπονητή και όχι κάποιον που θα σου στέλνει email και θα σου έρχεται να σπάσεις τον υπολογιστή!!!
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